Pusha’s a real prime example for what we’re doing today, and of course, the artists that are on our Reasonable Doubt family tree - like Kanye West, with what he’s doing outside of music. The entrepreneurship, the spirit of independence and ability to do business beyond music. Music, but at the same time, having a clothing line and doing the things that he’s doing. For an artist to rebrand himself from being in a group to solo artist to becoming the president of G.O.O.D. There’s certain artists, like Pusha T, for example. There’s like one or two, but back then, there were a lot more.Īre there specific aspects of the music business today that you feel have been influenced by Roc-A-Fella? Right now, there’s a lot of one-offs, and I don’t feel like there are complete movements. We're trying to bring the lifestyle and the movements back to the brands. But going back to ‘96, it was an era, it was a feeling, there were movements. Hip-hop is broadened, and it’s gotten really big, which is really good. Could you even compare the two or put them on the same plane in your opinion? And to see that it’s still relevant 20 years later, and still pushing forward and breaking the mold, doing these collaborations that we’re doing, I think is real exciting.ġ996 was such a landmark year for hip-hop releases, and 2016 has seen its share of major releases in the genre as well.
It’s just that Reasonable Doubt was the album that changed the way business was done, because it was the album that was used as a platform to launch fashion, tech, spirits, jewelry, and I don’t think it’s ever been done on that level. We gonna have a lot of surprises there, and teaming up with Fancy and then bringing these luxury brands, it kind of shows that we evolved, and how we’re still relevant today, and how we’re pushing forward with the different collabs and things that we’re doing. We even have some footage from Jay that nobody’s ever seen before, of him talking about the album and D&D. That’s why we took our time with it and we wanted this museum piece to be a part of it. Jay being from Brooklyn, Dame and I being from Harlem, we wanted to make sure New York was done right. New York City is the birthplace of Reasonable Doubt. How important was it to recreate D&D Studios in New York City itself? It was comfortable too, so even as gritty as it was - and that block was a little dark at times, we used to come with a few extra guys because you never know what could happen on any night - the actual recording process was fun. Working with DJ Premier, who’s arguably one of the best producers of all time, giving us that sound and that grittiness, and that knock that his room had, it was designed so perfectly. We would play pool and hang out in the lounge and see all this history, just hoping one day, we would be on that wall.
Going in there and seeing all those plaques with all these artists that had made it already. Looking back 20 years later, what was it about D&D Studios that made it the perfect place to create Reasonable Doubt?
JAY Z REASONABLE DOUBT COVER T SHIRT FULL
Upon purchase, tickets will also come with a credit towards a T-Shirt, and can be copped here.īiggs also talked with Billboard about the significance of D&D Studios in recording Reasonable Doubt, as well as the artists today who embody Roc-A-Fella's entrepreneurial spirit, in the full interview below. to 7 p.m.), at 347 West Broadway between Grand and Broome Street. 19, before the shop opens to the public on Oct. I never imagined it would capture such acclaim." "It was made for those who understood it.
"I'm very humbled that so many hold this album in such a light," Jay Z said in a release sent to Billboard.
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